Here’s something I happened upon while shopping for shoes the other day:
Of course, I pay more attention to these things than most people do.
My first impression wasn’t very positive. The concept behind “OUR FOOTPRINT” is a good one. Timberland seems to be making an attempt at taking responsibility for their environmental impact. But the details are a bit weak. Use of renewable energy: 6.67%. Is this good or bad? And what on earth is an “Eco-conscious material”? The opposite of an eco-unconscious material? The fact that Timberland has (apparently) planted somewhat more than 900,000 trees in the last 4 years might sound impressive, but as a forester I find this sort of claim the weakest of all.
The best quality information can be found by following the link at the bottom of the tag: www.timberland.com/footprint This site is interesting, and suggests a well thought-out and sincere program. It’s worth a look.